What is an in-company course: how to create and train your team

Companies have started investing in courses and training more and more to qualify and improve the performance of their team. To be up-to-date on the market, the company can create in-company courses, a modality that conquers more attention and space in the corporate world.


But do you know what course in company is?

This course format is carried out after the company makes a survey and understands what can – and should – be optimized in its processes.

Thus, in-company courses are produced and conducted by a specialist (a professional from the company itself or an outsourced specialist) in a personalized way.

In this sense, the objective is to supply the demand of the corporation and obtain better results of production, effectiveness and commitment of the employees.

Regardless of its size or area of ​​action, there is something in every company that can be improved. This is how corporations grow: if they are always modernizing and investing in their employees.

Therefore, creating in-company courses is a great option in this regard. And they deserve even more special attention because they can be applied through distance education platforms.

But it’s no use understanding what is in-company course if you do not know how much to invest and how to implement the courses.

Investing in in-company training

You already know what in-company course is, but it’s time to set the investment in them!

First of all, it is always important to emphasize that in-company training and courses are produced aiming at the training and excellence of employees.

As a result, the company has more engaged, efficient and productive professionals. They are employees who have their personal goals aligned with the strategic goals of the corporation.

With this in mind, the company to decide its goals and objectives with the completion of the course. The manager should research and be able to answer the following questions:

  • How much budget can I invest to create in-company courses?
  • How should I invest?
  • Who will the courses be for?
  • How long will it be applied?
  • What is its duration?
  • What do I want to solve with the implementation of this course?
  • Where will the course be held? Through online platforms, in a physical space, or using a little of each space, in a hybrid way?
  • How will I assess your bottom line?
  • What final objective should be observed with the in company?

These are some of the top issues a company should raise when creating in-company courses. Having these questions answered, it’s time to start thinking about the next steps.

How to create in company courses?

Is it clear to you what is an in-company course? So, let’s go to the next step: how to create them?

To put lessons into practice, the company must follow at least two large necessary instructions. Thus, the knowledge absorbed by employees will be better utilized.

1. Invest in quality content

The contents of the in-company course must be elaborated with the purpose of enriching, improving and qualifying the daily activities of the collaborators.

In this way, they can apply the knowledge gained in their routine functions and they will take less time to do – and will be produced with higher quality. In other words: higher productivity.

As stated previously, this content can be passed to employees in virtual environment or in person.

It is up to the company to define the best teaching format. In this sense, our tip is to take advantage of both spaces and explore the positive potential of each of them.

The face-to-face part can enhance the interaction between people; where the online part can suggest extra materials for readings, videotapes and online tests, for example.

2. Measure results

The company can choose how it will do this calculation. But it is essential and needs to be done. Only then will it be possible to know the effectiveness of the course.

After all, it is important to see if the content has been well applied and absorbed, what has been learned, what can be improved from now on, etc.

As the content of the in-company course is mainly devoted to the daily actions of employees, measuring their effectiveness should not be complicated.

The main advantages of creating in-company courses

Companies that have in-company courses in their daily routine gets in front of the competition. Because this teaching format offers numerous competitive advantages for the corporation.

Some of them that deserve attention are:

1. Customization

The in-company courses are produced especially for the company – and effectively to solve issues that deserve attention.

They can also be applied to the entire corporation or just to specific industries. There are no rules limiting the content presented here. Thus, in-company courses are optimized to achieve the results and objectives of demand in a timely manner.

Important tip: If the company does not have its own team to create quality in-company courses, it can outsource the production of this content – at least if it is to apply some part via Distance Education. What counts is having a quality content, personalized and dedicated specifically to meet the demand of the company.

2. Flexibility and adaptability

It is possible to create in-company courses for any industry, at any time, for any purpose. It is flexible, allows the use of numerous content formats and materials to be used. When done right, it meets the needs of each industry.

To do this, the company must define exactly what its objectives are in investing in this qualification format. From then on, use all the flexibility provided by the in-company courses to create the one that best suits the reality of your company.

3. Stronger and more united team

Regardless of how the courses are applied, they allow employees to share important moments – even online.

It creates a proximity between them, causing them to develop bonds and produce in a more cohesive and harmonious way. These results do well for both the production of the company and the side of interpersonal relationships, which are strengthened.

4. Valuing, updating, training and engaging with each employee

The corporation will have better employees – in all senses – when they are up to date with what is happening in the market, committed to the company’s objectives, better able to perform their duties.

Investing in courses also makes employees feel valued by the company that they work for. Thus, they understand that they are part of the company and know their role therein.

Have your company already invested in in-company courses?

Now that you have understood what in-company training is, know that there are numerous formats and methods for creating these courses. What is the best way to qualify your company and employees?

An EAD platform such as Eadbox allows you to develop customized content, videotapes, publicize courses and manage interactions with students in an agile and intuitive way.

Download our free e-book and start planning your in-company courses right now: