Learn to determine and achieve the main goals of corporate training

To measure the success of an action, whatever it may be, it is necessary to define an objective, right? In the case of corporate training, the case is not different. Therefore, it is important that you first learn to determine corporate training goals – and only then can you chart paths to success.

This step is essential to empower and qualify the employees of a company. This is because, for a company to stand out in the market, it needs to have a good team of professionals. This happens when the company invests in their team, offering good training also developing and establishing goals to be achieved.

In this way, if you want to increase your productivity, retain your main talents and have a team increasingly prepared to face the market, you must learn to define corporate training goals. And in this article, we will tell you how to do it!


How to define corporate training goals?

A goal is something that needs to be measured correctly. That is, you need a set deadline to be reached. However, it is essential to define what resources will be needed to achieve it and the role of each person in that path that will lead to success.

For that, the first step is to define the reason why that training should take place. Generally, this reason is identified after Human Resources department or the managers of the company discover a need to make a specific improvement. This means that there may be some parts of the company that are not working as it should, and that the company must do something about it.

It can be a specific problem of a person, an area that is misaligned with others, difficulties in the handling of some tools, among others. Whatever the reason, it is important to define it and implement actions to correct it, that is, to achieve the goals.

Another important point to be made is: to keep your company up to date with qualified professionals. It is important that T&D actions are part of the corporate culture. Thus, all employees will feel motivated to continue with their professional development.

Defining goals

What are the training goals in your company? How to achieve them? Defining them clearly and using all the support tools in your favor is very critical. We recommend you use the ‘Smart Goals’ method to achieve that.

This method is very effective in giving support while defining the objectives to be achieved. Its name is the result of a series of words in which each of them refers to something in particular to achieve in a goal. According to the SMART methodology, your goal should be:

S = Specific

M = Measurable

A = Attainable (reachable)

R = Relevant

T = Time based (temporal)

Example of a SMART goal

>> Hire 5 employees (measurable) for the sales team (specific) until January 2019 (temporary). In addition, in accordance with the pre-established goals by the company, that objective must be achievable and relevant to them.

How to achieve corporate training goals?

Using the SMART tool and defining your goals clearly, it is time that you draw up an action plan to achieve them. To do that, it is important to have a committed team which is aware of what needs to be improved. However, the company must also provide all the structure and knowledge necessary for this.

At this point, the fact of carrying out training and promoting the development of employees through distance education becomes relevant. This is because virtual environments are a good alternative to generate greater scalability, control and cost reduction in training.

To measure the results of your training correctly, you can also use the ROI indicator – return on investment, using the following equation:

[(Return generated-Investment made) / Investment made] * 100

After doing this calculation, it is expected that – obviously – the result of this number will be positive (greater than 0).

Results of a good training

In addition to achieving the desired goal, good training and development actions bring countless benefits to the company. Some of them are:

Mastery of new technological tools

By using tools and online platforms to facilitate and optimize training, employees assimilate the content published there and learn from it. Thus, it not only improves the collaborators’ knowledge on the course subject but also provides them with the opportunity to have greater technical knowledge of virtual learning tools and environments. That is a skill they will carry with them for life.

Better organizational climate

By defining and achieving corporate training goals, teams become more aligned with each other and with the company. The result is a better organizational climate, in which everyone is searching for the same objective.

In addition, training actions strengthen relationships between collaborators, who are more willing to share knowledge and help other people.

Satisfaction and retention of talents

Corporate training and development, in addition to helping in achieving the goals set by the company, generate greater personal satisfaction on the part of its employees. The result? More qualified professionals who really want to stay in the company.

Change of culture

Another positive aspect that comes hand in hand with the scope of the goals, is a change in the organizational culture. This is an observable characteristic over time where changes are not perceived from one day to the next. This change of culture implies a constant investment in the employees as part of an encouragement on their human assets.

Are you ready to define your corporate training goals?

Now that you know how to define corporate training goals and what are the advantages of investing in these actions, are you ready to make it come true? Leave us your comment!