Know what corporate education is and understand its importance

The importance of training employees is no longer discussed. This is a practice that has already been absorbed by the market. But many companies conduct training and development with punctual actions and without the ideal planning.

Corporate education goes way beyond that. It needs to be aligned with the expectations and goals of the company and be a medium- and long-term investment. Read to learn more about what corporate education is, how to apply it in the environment of your company as well as the benefits that it can bring.


What is corporate education?

Corporate education is a complete method that seeks to train and develop employees at all levels within a company.

Through it you can align employees with company culture, develop professional, personal skills, empower to new responsibilities, roles and positions and further enhance the company’s growth and results.

Why is it important to invest in corporate education?

Corporate education is part of people management and knowledge management of any company, whether small, medium or large.

Employees are the ones who do the activities and make the company grow and achieve its goals – or not. For this reason, using resources to train these professionals is not an expense, but an investment.

The development of the employees needs to be understood by the manager as an advantage for the company and not only for the employees. The risk of investing in an employee and of deciding to use the knowledge elsewhere may happen, but market practice shows just the opposite.

Those who invest in knowledge and training retain the best talent, because they understand that the company believes in them as qualified and potential professionals.

Advantages of corporate education

Corporate education aims to teach professionals and improve the company’s results. There are numerous benefits that this methodology brings. Corporate education;

  • Develops professional skills that will facilitate and drive better results;
  • Improves behavioral attitudes and skills;
  • Integrates employees with corporate culture;
  • Teaches techniques and procedures to increase productivity and yield levels;
  • Introduces new tools and systems;
  • Develops and prepares leaders;
  • Minimizes errors;
  • Encourages sharing of knowledge among team members;
  • Improves time and people management;
  • Encourages innovation and updating of processes;
  • Creates a healthy and stimulating work environment;
  • Increases the feeling of belonging and, consequently, increases the employees’ commitment to work for that company and not for another;
  • Meets the individual needs of the professionals as it qualifies them and prepares them for the job market, either in the current position or for new challenges in the future.
  • Generates gains in market competitiveness;
  • Decreases the turnover rate and retains talent.


How to implement corporate education?

Once you understand what corporate education is, what does it take to put it into practice? The company first needs to outline what goals it wants to achieve with each course and training that will be proposed.

What short-term problems does the company need to solve? They can be objectives such as training the team to know how to work with new software that will be implemented, as well as improving customer service or increasing the conversion levels of the sales team.

And you must also think about your long-term goals: improving productivity, retaining customers, or increasing annual sales and hiring are just a few examples.

Think about the points that can be improved in your company and direct the proposal and content of each course, training and workshops to improve these issues.

Then, search and select through which formats and tools these actions will be implemented with. Content can come from partnering with educational institutions that already work with corporate education or your company can create its own methodology and offer it to its employees.

Corporate education can be implemented in various formats and using many facilitating tools. Your company can invest in courses and face-to-face training, distance learning or a combination of the two previous formats.

Corporate education with distance education

Corporate education has much to gain by using technology to its advantage, especially when we think of the world filled with demands and each time with less time available.

Investing in distance education means a better cost-benefit, in addition to making the participation of employees more flexible in courses and training. Classes and training can be done at any time, according to the schedule and individual possibility of each employee.

The individual rhythm of learning is also respected. Plus, just have access to the internet to learn. This also means offering the same content to headquarters employees in different cities.

The interaction can happen through forums and discussion rooms and the feedback is much more interesting, since it can happen immediately as the student progresses the classes.

Look for a specialized company if that format is what best fits for the purposes of your business.


When a company invests in its own content, control and targeting in relation to learning also increases. Now that you already know what corporate education is and how important it is to you, how about getting that investment in your team and your business? Leave us what you think on the comments!