How to use Hangouts On Air

It is very important to make use of the internet to improve the relationship with customers, suppliers and, in general, the market in which the company operates. Knowing how to use hangouts on air can be very helpful on a day-to-day basis.

Hangouts is a tool that has several features. The main ones are instant messaging, and video calls. It’s available on Google+ and can be extremely useful for improving the meeting routine. But it goes much further. If you do not know or still do not use this tool, take a look at the benefits it can bring to your professional life. Improve productivity, optimize time and explore the options available on the Internet.

In this article, we will specifically discuss a very useful Hangouts tool called “Hangouts On Air”. Check it out!


What will you read in this article?


Knowing and exploring Hangouts On Air

Hangouts On Air is a tool that can be used to make video conferences and broadcasts. However, it also has other features such as, archiving videos and keep them saved. In this way, you can use them in the future, either as a reference for meetings or to use important sections of these in webinars, virtual classes or trainings and online courses.

It is also worth noting that this functionality can be configured as public (that everyone has access) or private (only those with an invitation have access). It can also be done directly on YouTube. To do this, you need the Google+ or Gmail account used to access Hangouts to be the same one used in your YouTube account.

Hangouts on Air allows transmissions of up to eight hours. For this reason, recordings can only be made in shorter events. The duration of these recordings can be several hours, according to the number of users registered in the channel.


Hangouts on Air rules

To know how to use Hangouts On Air, you also need to know its rules and limitations.

Therefore, it is important to emphasize that although the video can be seen by people from all over the world, there is a limit of participants simultaneously. In other words, there is a limit of people who can interact with video and audio at the same time. In total, 10 different accounts can participate actively, the one who transmits and 9 more guests.

Also, to use Hangouts you need to have a Google account. Only then can you access the tool.

Extra Tip: An important suggestion to make a transmission through Hangouts is to enter the tool 15 to 30 minutes before starting the process. In this way, take the opportunity to invite the participants in advance and, if necessary, include the URL of the video on your website.

Also, it is advisable to check the correct functioning of the Internet, light, camera and sound. Verify that everything is functioning correctly. If you use other applications or plugins in the transmission, check in advance if they are active and functioning as they should.


Integration with YouTube, website and social networks.

To use Hangouts On Air, you do not need to have a YouTube account. Even better, this is not a mandatory prerequisite. However, it is extremely important since it will be able to carry out integrated transmissions. In addition, having integrated accounts strengthens the visual identity of the brand.

Another positive point of integrating the Hangouts account with YouTube is that people are very familiar with YouTube. It is known that the links shared by this means are reliable, thus increasing their credibility.

It is worth remembering that Hangouts also allows the integration with your website, making it possible to broadcast your video conference, with Google Drive and with your social networks. Take advantage of these tools to disseminate the transmission. People are usually interested in “live” streaming. However, for people to see your channel, it is necessary to offer interesting material. Invest time in that!


What are the main advantages of using Hangouts On Air?

  1. Cost benefit

Using Hangouts on Air is an alternative solution to the expensive solutions that webinars could offer. The tool is free, so you will not have financial expenses to host the live broadcast.

In addition to the decrease in hosting expenses, Hangouts also decreases telephony costs. In the end, through this tool, you can converse with whoever you want (anywhere in the world) without paying anything for it.


  1. Reduction of travel expenses and physical structure

Meetings and transmissions are made 100% online. That is, the extra expenses such as displacement, food and physical structure are practically zero.


  1. Explore the tools and transmission possibilities

In addition to facilitating meetings, knowing how to use Hangouts On Air, it is possible to explore other public features offered by the tool. For example, you can promote a chat with an expert, who can receive the doubts of customers and suppliers live. You could also transmit an interview with an important person, which will make access to your page traffic increase exponentially.

In addition, it is possible to use the transmission tool for owner of the company to make a pronouncement, either only for the internal public of the corporation or open to all. The possibilities are endless.

Search different formats to use Hangouts On Air and boost the results of the company. Take this moment to strengthen relations with those who are watching or participating in the broadcast.


Now you know how to use Hangouts On Air!

With all this information, it can be said that Hangouts is a cheap and efficient tool. Are you ready to implement the Hangouts functionalities to optimize meetings and broadcast live?

Do you already use this tool? What do you think about the functionalities of it? Share with us!