Gamification marketing: know this strategy and its advantages
Marketing gamification is not about developing games, but about bringing the dynamics and mechanics, logic and design of the games and apply them in marketing and sales actions.
This is a marketing strategy that has been used in many successful cases to attract the attention of the consumer, make it relate to the brand and create a link.
Want to know better what it is and how to apply a gamification marketing action? Continue reading!
Strategies of gamification marketing
Many companies end up not paying attention and not investing in gamification marketing because they think it would be too expensive or not would bring a return to the brand. But that’s not true.
Gambling is a great way to attract, engage and entertain your brand audience. The company can use concepts and mechanics of games, ready games or develop the game itself on the brand or product, with unique design and much more specific objectives.
But why does it work so well? Because games naturally attract the human mind, since we like competition, overcoming challenges and receiving feedback and immediate rewards.
See also – Gamification, what is this engagement tool
How to incorporate gamification into marketing strategy
Take advantage of the evolution of technology and the digital presence in our day to day to include gamification marketing in environments that are already present in the lives of consumers.
Social networks, mobile technologies and applications are great allies for gamification. But to put this tool into practice in digital marketing strategy you need to plan:
1. Meet the audience
Whenever we work with communication, we must first think about who we are talking to. So, first, define to which audience the marketing action with gamification will be directed.
The user experience should be the priority, only then be thought of as the insertion of the brand or a product in the game.
2. Do research
Understanding how games work is key to designing and using that strategy. Do research to understand what has worked in this market. Also, test a pilot version before putting the final on the air. The game must be round before the launch, with rules, mechanics, results, challenges, everything set.
Small challenges and competition among users are exciting features to stimulate consumer participation. But more than that, offering rewards means engaging.
You can offer a discount on future purchases, gifts, samples and even full-size products. This also encourages disclosure in an organic way, through sharing.
Gamification marketing brings results of engagement, motivation and, of course, sales.