Communication Planning for Educational Entrepreneurs Step by Step


The planning stage is essential to get any business off the paper. The same goes for communication planning. If you want to undertake online courses and other materials for education, check out our tips to get it right.

The first point to highlight in this process is that technology is your main ally and using right technological tools is censorious. So, digital marketing strategies are critical for you to succeed in setting up your communication planning. Check out the steps to guide you in planning your digital strategies for your courses:


How to create a communication plan for online courses?

  1. Define the objectives of the company

Any planning begins with the definition of goals. This is also the starting point while you are creating your communication plan. Therefore, it is essential that you know how to answer the following questions:

  • What is your goal in undertaking in ​​education?
  • What led you to invest in this segment?
  • In how much time do you expect to achieve these goals?
  • What resources are available to achieve these goals?

These are just a few examples of questions to be answered early in your communication planning. Think that you will only achieve the desired results if you know exactly what you want to achieve. That is why it is so fundamental to set these goals right and then to draw a path to achieve them.

  1. Know your audience

Another key point while creating your communication planning is to know exactly who your audience is. Only then will you be able to develop specific materials for these people.

  • What does your audience look for in an online course?
  • In which channels will you reach your audience?
  • What language will be used to conquer and attract this segment?
  • What will you offer of contribute – that does not yet exist in the market?

At this point in planning, you should put yourself in the place of your audience and think what you would like to receive. You should think and plan relevant and striking actions that are developed for this audience.

  1. Analyze the market

It is essential to know your area of ​​expertise comprehensively. So, research and analyze how the market is around you:

  • What are your competitors producing?
  • What can you do better than them?
  • What is lacking in the market?
  • Are there professionals with whom you can partner?

It is important that you know how to visualize and identify what differentiates your educational material. And it is even more important that this difference can be understood by the public. Thus, they will know that when purchasing your service/product, they will have something of a high quality, which offers better teaching than what is offered by their competitors.

  1. Mark your online presence

So now you know your audience and what to do. Also, you have already checked the competition and know what you need to do to differentiate yourself from it. Now it’s time to become known to the public. For this, you must mark your presence online and conquer your space. How? By having a good website, a blog and good profiles in social networks.

  • Website: Your website is your showcase. It is where you should make clear your basic information, visual identity, means of contact, such as email and phone, testimonials of satisfied customers and cases of success.
  • Blog: This is the place to create and publish relevant content that will make the public aware of all your knowledge, domain and authority on subjects related to your educational materials.
  • Social networks: Frequently update and share materials according to each network. Still, it’s important to check what’s relevant to your brand and develop good post planning that engages and helps your audience to interact.
  1. Set your budget

Another important point for any planning is to know the resources that will be needed. In the area of ​​education, this factor also deserves attention. But the good news is that if your strategy is based almost fully on web channels, the costs are usually more affordable. Still, it is important to set a timeline and carefully plan the use of your resources. And then check:

  • Will I need to create a new site? Will you do it alone or outsource the service?
  • Will you hire a multidisciplinary team to work with you or would you rather seek a company that offers these services?
  • Will sponsored posts be made to advertise your services/products?
  • Will any offline material be developed? (Banner, cards, plates, among others).

It is important that you pay close attention to this part – and be prepared for possible unexpected events that may occur.

  1. Track your results

Also, to see if the actions are happening according to what was pre-established in communication planning, you should always be aware of the results of each campaign. Check out all the data and statistics linked to your educational product/service.

  • How are the clicks on your site?
  • How’s the conversion rate?
  • How many new customers have been won over the past month?
  • How is the engagement of actions in social networks?
  • How’s your business income?
  • Is feedback positive?
  • What needs to be improved?

The results should be measured frequently and, when observing some negative indicative, quickly search for solutions to solve this failure.


With these 6 tips, you are prepared to start putting your planning into practice.

Do you have any questions? Or do you have any other tips that can enrich our material? Leave your comment!