Mobile learning is the hottest trend in distance education
A new market for distance learning is shaping up globally: it is mobile learning.
To give you an idea of the size of this market, the PewResearchCenter published in 2015 the survey “U.S Smartphone use in 2015″, reporting that about 7 in 10 American adults have a smartphone. The “2015 Global Mobile Consumer Survey: US Edition” conducted by the Deloitte shows that 51 % of mobile devices are tablets in the country.
The people who make up this huge market are waiting for mobile courses for personal and professional development, which can be accessed from almost anywhere. The problem, however, is how to create a mobile learning platform that runs on any device with perfection?
The answer lays in these 7 secrets for the production of educational applications remotely:
1. Identify your target audience: choose a homogeneous group of potential customers based on age, cultural, social, psychological, geographical, and economic profiles, among other features. Deeply know the needs of the public through research, personal conversations and reading related publications;
2. Assemble your team: keep in mind the needs of your target audience (you found in item 1). On that basis, set a multidisciplinary team that can offer educational solutions to the appropriate distance for this group of learners;
3. Develop your content plan: create only content that your audience expects to achieve, in order not to bore them with superficialities. By submitting this content, take into account four principles:
· Accuracy: use direct words and avoid blistered words;
· Objectivity: employed short periods and go straight to the point;
· Simplicity: build simple topics and easy to remember;
· Visibility: make the information fit and be seen on any screen.
4. Determine your distribution strategy: study the safety guidelines and all possible devices protocols before sharing its mobile learning;
5. Make your test: Ask team members, groups of employees, volunteers and people belonging to your target audience to access the content produced by multiple mobile devices and inform you the errors, successes and overall impressions that they had about the application;
6. Lance your program: Publish only 1 or 2 courses at the beginning. Make adjustments to improve the quality of the application. Follow the example of Bill Gates with Windows, where they are saying that their software is not 100% good, but they promise to update. Therefore, add more courses gradually;
7. Measure your success: use tools that can help you to measure the frequency of access to the courses, the level of understanding of the issues and accessibility on different platforms, among other data. So you can further understand their target audience and provide appropriate solutions to the objections.
Mobile learning is an exponentially rising market and thus, opportunity for you. Remember to use all possible resources to offer your students a smooth and flawless user experience on his mobile device.
When you are getting serious about using the mobile learning in your online education, remind yourself of those 7 tips.
Chances are really good that you will experience a boom in sales and satisfied users, when you enable the access of your courses for the mobile environment.
What are your plans with mobile learning for the next time? How have you been thinking about that shift of information consumption?